Vision
When we started Fuel Your Feat, our goal was to create packaging with minimal environmental impact and maximum sustainability. We hoped to find bags that were easily recyclable or compostable.
Reality
As we delved deeper into packaging requirements, we realized that those goals would be a lot harder to achieve then we had hoped.
We talked to all of the companies we could find that offered easily recyclable or compostable packaging options, but we could not get a sufficient guarantee that boiling water could safely be added to the bags.
In addition, some of the compostable bags only lasted a year or two, meaning the food would have outlasted the package!
Compromise
Eventually, we realized we would have to meet in the middle. We finally settled on a company called Rootree.
While their packaging is not easily recyclable, it is made as sustainably as possible, and Rootree is driven by values that align with our own. Their mission is, “to provide the most sustainable path from product concept to launch.” This aligned with our hopes and vision for our packaging perfectly. They are also a Canadian company, which allows us to remain as true to our goal of supporting local whenever possible.
In addition, Rootree is powered 100% by renewable energy that comes direct from Canadian wind and low-impact hydro facilities.